I found this passage:
with a study saying 67 percent of people don't play the Wii, how important are sales? To Nintendo, hardware sales mean almost everything -- the more people buy, the higher its revenue rises, the better it looks to shareholders.

But what some don't realize is Nintendo is reliant upon software developers too. With licensing fees on the rise, Nintendo stands to make quite a bit of money if it can coax developers to make games for the console. But when just 33 percent actually use the console, what's the impetus for developers to spend the limited amount of capital on the Wii?

I think this relates to a discussion that we have had before. I think that it is trying to say that Nintendo just wants to bring in new customers, and sell a lot of the Wii gaming console. But after you buy it, you don't really use it anymore. And the company stops caring about you since you already bought the console. The company isnt willing to make it more user friendly, or to make games that people will fully enjoy.


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