1. I observed the clothing store Hollister Co. This store is located in Twelve Oaks Mall near my house. This store is an Abercrombie brand. This is the cheapest out of Abercrombie, Hollister, and Ruehl. But it trys to maintain a classy yet fun look for younger people. Ranging from adolescence to the end of your teen years.

2.

a. The store front is basically like entering a Surfer's house on the beach. That is the look they go for. Outside the store is a little porch area with two manequins displaying a key look that the store wants to sell. There are couches to make it seem like comfortable place. The front of the store is all wood compared with the glass store fronts around the mall so it really stands out.
b. From the moment you walk into the store until the moment you leave your ears are filled with the loud sound of crappy music. And it isn't quiet either. This music is on full blast, it was hard to hear myself think in that store. Other things I heard will teenage girls screaming with eachother and at their parents. You can't really maintain a normal talking voice in the store. It has to be somewhat raised so you can hear properly. So I heard parts of many conversations that I didn't really care to hear. But the music in that store is just too loud.
c. There are many different way the merchandise is displayed. For graphic tees, they are mostly stacked on the shelves or tables. They are easy to find, and they are organized by size, with size stickers on the front so it is easy to tell which one you need. Other things that are sold on tables and shelves are tank tops, other girl tops, and sweatshirts. There are racks where dress and button up shirts are hung up. Jeans are stacked in a wall, and are labeled by size, so it is easy to locate which pair you need. There is a clearance part in the back, where clothes that are priced the same are either put on large tables or stacked on the shelves.
d. The floors are pretty basic. The floors are all wood. This goes with the design of the front of the store.
e. The signs in this store are fairly basic too. For jeans, they have the type of jean. And then under that, they have sizes that run up and down the walls. For clearance, they have signs of prices and any piece of clothing that falls under that price goes under that sign.
f. At the cashier area there are many things that the purchaser could grab while standing in line waiting. There are magazines, and there are also cd's of the music you are listening to. They have their different types of colognes/perfumes, and they actually ask if you want to buy some of their scent when they are ringing you up. They have little sample ones to see if you like it.

3. This store trys to convey a very relaxed and friendly atmosphere. When you walk into the cashier room, there are two big screen t.v.s on either side. They are just cameras of some beach in California. All the employees are given phrases to receit to all the customers, and they all same the same thing. There are couches everywhere in that store. Just in case you want to relax in it. By the couches they have piles of magazines that you can read. They want to make it trendy, so they have good looking models posing for their clothes, and huge pictures of those models. I saw one of the workers going around and spraying every single table with cologne. That has to be some trick to make everyone want to buy more clothes.

4. It is way too crowded in that store. There are couches all over the place that are hard to squeeze around. The tables sometimes block the entrances from one room to another in that store. There are fake plants that you have to dodge when you are roaming through the store. They set up natural aisles for people to walk through, but since it was so crazy this weekend it was hard for people to move throughout the store because the aisles were so small.

5. No matter how crowded or loud it was people still want to come in and buy the clothes. I personally don't think there is anything really special about the clothes. I mean some of them look good, but there is nothing there that I couldn't find at some other store. The store is uncomfortable, but I think that it still appeals to people. It's like living some dream about surfing when you walk into that store. It is designed like some beach house.

Question from Kate's blog:
Is the power of shopping really up to the store owner or can a consumer control their own shopping habits? Have you ever thought about your own shopping habits? Do you browse through everything, only go for what catches your eye, or have one particular reason for entering a store? Can you be swayed by the way a store is set up, or will you only go for what really interests you? Can the way a store is set up influence what you end up buying?

I usually only go to the store to buy something that I need, but when I get there I end up browsing through stuff that catches my eye. On a mannequin might be a fly looking outfit. If it is really eye catching, then I might want to see if it looks good on me. I never really thought it was the store that influenced me to buy something. Granted, I came to a store looking for one thing but I bought something else. This just means that there was something in the store that I liked. I didn't think this had to do with the way the store was set up, I thought it had more to do with the merchandise.

Question from Robert's blog:
This article talks a lot about how the set up of the store, the environment, and the clues given by shoppers themselves can make or break a business. I, on the other hand, always believed that the sales people are the ones who can help sell a product. Do you think that sales people have any major impact on the whether or not a business flourishes or fails?

Sales people definitely have an impact on whether a business flourishes or fails. They are the people who work with the customer to achieve a sale. I think that as long as the customer doesn't know what exactly they need, then the sales person is definitely helpful. For example, I want to buy a new washing machine. However, I don't know all the specifics about washing machines. I want one that saves me money by using less energy, but I want one that gets my clothes really clean. This is where a sales person comes in. They help me to decide which one works best for me. Even though they might be manipulative, it seems to me that most sales people I have ever come across have been genuinely helpful. I think sales people are being needed less and less as the consumer becomes more educated about the products. There are so many ways to access information about a specific thing that people have a background in the product before they go shopping.

This article states, "since the chances that shoppers will buy something are directly related to how long they spend shopping, and how long they spend shopping is directly related to how deep they get pulled into the store." Drawing a person into a store is obviously a very important part of generating sales. So, what draws you into a store? What keeps you browsing in that store?

1. Packaging protects the product. Without proper packaging a product could easily be damaged. If a snowglobe wasn't packaged the proper way it could easily break. There are many products that could break if they weren't packaged the right way. Another thing is that it protects the product from being stolen. This is important for obvious reasons, a company doesn't want their product getting stolen. If a DVD wasn't packaged the way it is, I could easily walk into a store, take it out of the package, and then walk out. Another thing that a package does, is give information about the product inside. If I am browsing for a product, I will check out the box and hopefully gain some information about this product. If I can gain some information about the product, I will be able to make a better decision when buying a product. If I am looking for a new camera, I will check out the specifics of each camera which I can find on the box.

2. These articles talk about how packaging is shifting to make the package more enviornmentally friendly. They can make more efficient ways of packaging the product. If there is a better way to package the product, then a company should do that. I'm talking about using less materials to package a product. Use less energy to package a product. Keep the package simple. They can use better things to package the product. Instead of using plastic, they could use something else. The government could make it mandatory to recycle plastics, and other things. There could be heavier fines for littering. They could tax every plastic thing you throw away. They could charge the companies more for using plastic as their package.

1. Packgaing is very important to marketing. Packaging is the first thing the person sees when shopping. The package draws the customer to th product. If the package catches the customer's eye then they are likely to at least check it out, if not buy the product. If a product has a unique package, then it is more likely to stay in the customer's mind. My whey protein is a product where I was influenced by the package. I walked into GNC looking to buy some proteing. Immediately Whey caught my eye because it is bright red. When I walked closer to check it out, I read the facts on the product. They highlighted facts that only Whey offered whcih also influenced my decision. If it had not caught my eye I probably would have continued browsing.

2. Cigarettes- Camel, Marlboro Liquor- Grey Goose, Smirinoff Candy- Hershey's, Snickers Apple- Macbook Jif- Peanut Butter

3. I find a hard time getting the products out of some packages. Especially the ones that are very hard plastic that totally seal in the product. These packages are impossible to open without scissors. They shouldn't be this hard to open. However, I am still going to buy a product that I know is good even if the package is hard to open.

1. You want to appeal to the user of the website not the designer. The whole point of creating a websited is to satisfy needs of the user. If it is too complicated the user will be turned off by the website. If you don't make th user happy then they will not want to use your site.

2. I think it is important that the user knows exactly what they are going to be doing on a website. If I can't figure it out, I'm going to a different website. Also, if a website doesn't have something to keep me intersted I think it has failed. If I visit the website one time and never come back it doesn't do too much for the company/website. Another thing is I want the website to be simple. If it is too cluttered then I will not want to use it, because it gets too confusing.

3. Clear, Concise, Easy to navigate, entertaining, visual appealing