1. I observed the clothing store Hollister Co. This store is located in Twelve Oaks Mall near my house. This store is an Abercrombie brand. This is the cheapest out of Abercrombie, Hollister, and Ruehl. But it trys to maintain a classy yet fun look for younger people. Ranging from adolescence to the end of your teen years.

2.

a. The store front is basically like entering a Surfer's house on the beach. That is the look they go for. Outside the store is a little porch area with two manequins displaying a key look that the store wants to sell. There are couches to make it seem like comfortable place. The front of the store is all wood compared with the glass store fronts around the mall so it really stands out.
b. From the moment you walk into the store until the moment you leave your ears are filled with the loud sound of crappy music. And it isn't quiet either. This music is on full blast, it was hard to hear myself think in that store. Other things I heard will teenage girls screaming with eachother and at their parents. You can't really maintain a normal talking voice in the store. It has to be somewhat raised so you can hear properly. So I heard parts of many conversations that I didn't really care to hear. But the music in that store is just too loud.
c. There are many different way the merchandise is displayed. For graphic tees, they are mostly stacked on the shelves or tables. They are easy to find, and they are organized by size, with size stickers on the front so it is easy to tell which one you need. Other things that are sold on tables and shelves are tank tops, other girl tops, and sweatshirts. There are racks where dress and button up shirts are hung up. Jeans are stacked in a wall, and are labeled by size, so it is easy to locate which pair you need. There is a clearance part in the back, where clothes that are priced the same are either put on large tables or stacked on the shelves.
d. The floors are pretty basic. The floors are all wood. This goes with the design of the front of the store.
e. The signs in this store are fairly basic too. For jeans, they have the type of jean. And then under that, they have sizes that run up and down the walls. For clearance, they have signs of prices and any piece of clothing that falls under that price goes under that sign.
f. At the cashier area there are many things that the purchaser could grab while standing in line waiting. There are magazines, and there are also cd's of the music you are listening to. They have their different types of colognes/perfumes, and they actually ask if you want to buy some of their scent when they are ringing you up. They have little sample ones to see if you like it.

3. This store trys to convey a very relaxed and friendly atmosphere. When you walk into the cashier room, there are two big screen t.v.s on either side. They are just cameras of some beach in California. All the employees are given phrases to receit to all the customers, and they all same the same thing. There are couches everywhere in that store. Just in case you want to relax in it. By the couches they have piles of magazines that you can read. They want to make it trendy, so they have good looking models posing for their clothes, and huge pictures of those models. I saw one of the workers going around and spraying every single table with cologne. That has to be some trick to make everyone want to buy more clothes.

4. It is way too crowded in that store. There are couches all over the place that are hard to squeeze around. The tables sometimes block the entrances from one room to another in that store. There are fake plants that you have to dodge when you are roaming through the store. They set up natural aisles for people to walk through, but since it was so crazy this weekend it was hard for people to move throughout the store because the aisles were so small.

5. No matter how crowded or loud it was people still want to come in and buy the clothes. I personally don't think there is anything really special about the clothes. I mean some of them look good, but there is nothing there that I couldn't find at some other store. The store is uncomfortable, but I think that it still appeals to people. It's like living some dream about surfing when you walk into that store. It is designed like some beach house.